Do you want to improve your website’s conversion rate? Then, you should focus on implementing a good optimization strategy. CRO, or conversion rate optimization, is a practice of enhancing web visitors’ experience. Executing and efficient CRO means increasing your conversion percentage. It is a crucial way to improve your web pages’ effectiveness.Encourage your users to do more purchases, and submit more forms. This can make your website a profitable one. Most sites in the industry of website design in Malaysia needs a lot of work in this area. Below are 5 ways on how you can improve your CRO.
- Work on your website’s loading speed.
Your website should load in just 2 or 3 seconds. If it takes longer than that, your readers and customers would abandon your page for a competitor. By improving the speed of your landing page, you can bring in more traffic to your website. This is most especially true for mobile devices.
- Improve your CRO through A/B testing.
Always watch how your web pages are being utilized. Always review your analytics, and check how much visitors are converting. One efficient method you can try is A/B testing. This tactic can produce 2 version of a single web page, then send half of your readers one version, and the other half, the other version.
- Have a modern, clean and mobile-friendly design.
Make sure that your web page is mobile-friendly and uncluttered. Your readers and customers would immediately leave your page if they are having a very poor browsing experience. This can also result to confusing information.
- Improve your call-to-action statements and buttons.
Experiment with your copies and designs from time to time. Figure out the best style for your website. Your call to actions should be bold and clear. Many conversions were improved by just changing the colors of submit buttons.
- Use social proof.
Always encourage more people to join your crowd. Write your copies in an interesting manner. Exercise a bit of creativity in the simplest statements.